Business Franchise Australia



The strength and resilience of the Battery World franchise model during the ongoing pandemic has again been
highlighted with the release of excellent sales growth for the first half of 2021.

Battery World’s extensive network recorded significant growth in their camping, 4×4, and marine power categories due to the surge in customers enjoying the great outdoors and supporting local Australian businesses.
Battery World’s 24/7 Roadside Battery Assistance, Click and Collect, and Home Delivery services have also experienced exceptional growth as Battery World franchisees strive to get customers back on the road when their vehicles fail to start.

The network recorded 10% growth during this period, with the likes of Burleigh (QLD), Noosa (QLD), Bendigo (VIC), Mornington (VIC), and Canning Vale (WA) stores achieving record highs of over 40% growth versus same period last year. The highest performing state was Queensland, recording 13% growth over the period, closely followed by Western Australian, New South Wales, and Victoria.

Battery World also continued to increase the number of sites nationwide to 111 with the addition of a new store in Gungahlin (ACT) and existing Franchise Partners expanding their investments into Fawkner (VIC), Maroochydore (QLD), and Rothwell (QLD). The Maddington (WA) and Ipswich (QLD) stores were relocated to bigger premises, and the network welcomed two new Franchise Partners with a change of ownership for the Erina (NSW) and Tweed Heads (QLD) stores. This year, Battery World expects to witness further growth of the network with a new store in the Hawkesbury (NSW) area currently under construction.

General Manager Johnny Kennedy joined Battery World in August 2020 and is proud of what the stores have achieved over the last year considering the volatile environment. “To experience a continuous increase in sales throughout the network coupled with continued investment highlights the confidence investors have in the Battery World brand,” he said.

“Our locally-owned Franchise Partners are the lifeblood of many towns and suburbs. This was made even more evident as we continue to work through the challenges presented by COVID-19, with our Franchise Partners
coming forward, more than ever, to support communities with top quality Aussie-made products, local expertise, and Aussie-wide warranties. Through all the uncertainty it’s exciting to see our stores backed by local
owners and supported by locals.”

Mr Kennedy continued, “It’s exciting to see the network strive towards a common goal of delivering fantastic service and expertise to keep their customers’ vehicles on the road and powering their passion for camping, four-wheel driving and general exploration of our roads and waterways. I am immensely proud to witness the network’s resilience and passion for the brand, especially during this pandemic.

“A focus on customer service and satisfaction is key, backed by our extensive knowledge of products and our service offering. My goal is to build on past Battery World successes and to support a collaborative culture and a passion for everything we do.” Mr Kennedy said contributing to the success was the network’s ability to meet the changing needs of customers through expanded services which introduced contactless delivery and free battery testing, coupled with vehicle health checks and 24/7 roadside assistance.

“The quality of our customer service and the product expertise we deliver day in and day out will continue to take Battery World to new heights. There’s never been a better time to invest in Battery World.”

During the last financial year, Battery World was agile in an ever-changing environment, with the brand focussing its efforts on recruitment with new enquiries received from both interested buyers and existing Franchise Partners considering options to expand.

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