For over a decade, Soul Origin has been serving up fresh, nutritious meals and specialty-grade coffee to Australians who value quality and convenience. Now, the brand is taking that commitment to the next level with its first-ever drive-thru location, redefining the fast-casual dining experience.
Why Drive-Thru? A Fresh Approach to Convenience
In today’s fast-paced world, time is a luxury. Recognising this, Soul Origin has introduced the drive-thru model to ensure that even the busiest customers can enjoy fresh, nutritious and delicious food without compromising on quality. Whether it’s a daily fresh salad or sandwich, or an exceptional brewed barista coffee, the drive-thru will offer the same premium experience—only faster.
The move aligns seamlessly with Soul Origin’s ethos: to provide Australians with food they feel good about eating. As Managing Director Hao Quach explains, “It proudly showcases our delicious food and exceptional coffee. We use only the best ingredients to create fresh, healthy, delicious food and barista-crafted coffee. Food that you feel good about eating.”
Innovation at the Heart of Fast-Casual Dining
Bringing a fresh food philosophy to the drive-thru space required innovation. Operational strategies have been developed to maintain the speed of service without compromising the quality Soul Origin is known for. Menu items have been carefully adapted for a drive-thru setting, ensuring they travel well while still delivering the signature Soul Origin taste—expect to see some new menu items specifically designed for drive-thru.
Technology plays a key role in this transformation. From streamlined ordering systems to enhanced kitchen workflows, the latest advancements are being harnessed to deliver exceptional service.
Our First Drive-Thru: A Milestone Moment
Located in Epping, Melbourne, Victoria, the first drive-thru site was strategically chosen to serve a growing community of time-poor yet health-conscious individuals. This expansion isn’t just about convenience; it’s about making nutritious, satisfying food more accessible.
This landmark achievement wouldn’t be possible without the dedication of the first drive-thru franchise partners, Phong and Christy. From opening their first Soul Origin store in 2014 in Penrith, Sydney to pioneering Soul Origins first Drive Thru in 2025, Phong and Christy’s journey is truly inspiring. Their passion for the Soul Origin brand and commitment to excellence make them the perfect partners for this new chapter. “We’re thrilled to have Phong and Christy on board as we pioneer this exciting new chapter,” Quach adds. “Their commitment to excellence and excitement for this milestone reflect everything Soul Origin stands for.”
A Bold New Look for a Bold New Chapter
The drive-thru concept also showcases Soul Origin’s refreshed branding—a modern, bold, and welcoming design. This update reflects the brand’s evolution while staying true to its ethos to provide fresh, nutritious, and delicious food made with the highest quality ingredients.
“Soul Origin was built on the belief that Australians deserved better—better food, better coffee, and a better experience, no matter what time of day,” Hao explains. It’s about honouring our origins while embracing the future. We’ve always been committed to fresh, delicious and nutritious food and expertly crafted coffee, and now we’re delivering it in a way that meets the needs of even more customers.”
This fresh, customer-focused design extends from the storefront to signage and even packaging, ensuring that every touchpoint reflects Soul Origin’s passion for quality and convenience.
Scaling Up: The Future of Soul Origin Drive-Thru
The launch of the first drive-thru is just the beginning. There are ambitious plans to roll out this model across Australia and New Zealand, bringing the Soul Origin experience to even more customers. The goal? To expand accessibility while maintaining the quality and care that define the brand.
Experience It for Yourself
The countdown is on! Customers are invited to experience Soul Origin’s first-ever drive-thru location and enjoy their favourite meals with even more convenience. As expansion continues, future franchise opportunities will become available across Australia and New Zealand.
Want to be part of the Soul Origin drive-thru revolution? Visit the website to learn more about franchising opportunities and stay updated on upcoming locations. The future of fresh, fast food is here—and it’s SO exciting.