Studio Pilates International, a leader in the fitness and wellness industry, has announced a groundbreaking achievement in its global expansion efforts. In a remarkable display of international appeal and strategic growth, the company has secured deposits for the launch of three new studios in three different countries, in one day (New Zealand, The US & The UK). This achievement underscores the company’s robust franchise model and its appeal in diverse markets worldwide.
Founded on the principles of high-quality training and unique client experiences, Studio Pilates has evolved from a humble beginning as one single studio in Brisbane Australia into a globally recognized brand with #89 studios operational actress 5 countries. The company’s franchise model is celebrated for its scalability and comprehensive support, attracting entrepreneurs worldwide. With this expansion, Studio Pilates not only reinforces its position in the fitness industry but also demonstrates the potential of its franchise model in the international market.
This strategic expansion comes at a time when the global fitness franchise industry is experiencing significant growth. Studio Pilates’ success in securing new international studios highlights its adaptability and understanding of different cultural and economic environments. It serves as a model for effective global franchising, combining local market understanding with a strong brand identity.
“At Studio Pilates we’re committed to changing the way the world works out by making our workouts more accessible to more people globally,” said CEO and Co-Founder Jade Winter. “This expansion is not only a testament to the strength of our franchise model, but also the strength of our product and how much demand there is for it all over the world. We’re excited to bring our unique approach to more communities and to continue setting benchmarks in the fitness industry.”
The company’s strategic approach to international franchising—balancing global standards with local market insights—provides valuable lessons for businesses looking to expand abroad. Studio Pilates’ focus on innovation and adaptability has been key to its success in diverse markets.
With this triple launch and expansion set for Canada in early 2024, Studio Pilates sets a new standard in the fitness franchising sector, demonstrating the immense potential of well-planned and executed international expansion strategies.
About Studio Pilates
Studio Pilates is an Australian Made Globally Loved reformer Pilates Franchise with 89 studios operational across 5 countries. Studio Pilates was co-founded in 2022 by husband and wife duo Jade Winter – a former Olympic Swimmer and Tanya Winter a qualified physiotherapist. https://www.studiopilates.com/