With median house prices in Noosa now exceeding $2 million1, buyers in the region are increasingly seeking high-end, modifiable homes that can be tailored to suit their lifestyle.
Home to almost 400,0002 people, the Sunshine Coast is one of Australia’s most sought-after beachside addresses, where one local business owner is working to make the lifestyle dreams of current and future residents a reality.
G.J. Gardner Homes Noosa franchise Director Eddie Kimmerly said 80 per cent of his clients are cash buyers spending more than a million dollars on their build and they know exactly what they are looking for.
“The growing demand for custom-designed homes with specific modifications is something we are seeing more and more of, especially among high-net-worth families,” Mr Kimmerly said.
“We really strive to deliver tailored solutions for our customers no matter the challenge, whether it be difficult building sites, knock-down rebuild homes, custom high-end builds, or modifying existing homes.
“Being adaptable and ready to meet the challenge goes a long way when you specialise in creating tailored home builds.
“Clients come to us with a long list of wants and it’s our job to make those happen – one customer came to us with a sketch of what he wanted on a napkin, and we ran with it and made it a reality.”
Some of the most common requests from buyers are around the indoor/outdoor lifestyle with the kitchen living dining flowing onto the alfresco and pool area, curves in cabinetry, door arches and walls, planter boxes, lifestyle-specific rooms like mud rooms, pool wet rooms and home offices, designer staircases, stone features, fireplaces, architectural hoods over windows, and oversize entry doors and glazing.
“With these more high-spec home builds we are also seeing increased demand for sustainable home features, from the materials we use to the installation of smart home technology,” Mr Kimmerly said.
“We are lucky that our systems allow us to design and price up a home in less than an hour whether based on an existing plan, a customised plan, or a completely new design.
“At the end of the day what we want is to make our customers happy. Building a home is a huge investment and one that a lot of our customers are making after a long successful career, where they are now looking to enjoy a sea change and a slower pace.”
G.J. Gardner Homes Chief Executive Officer Trent Gardner said the builder wanted to show customers that no request is too difficult and that its franchises can work with them to make their vision a reality.
“We take pride in our ability to offer our customers the flexibility to either customise one of our existing plans or draft up an entirely new design, our systems are designed to make estimating a custom home as efficient as possible – from single to double storey or split level homes, smaller estate lots to acreage sites, whatever your dream, we will work with you to build it,” Mr. Gardner said.
“It is an exciting time to be building new homes, the offerings around materials and home features are constantly changing and developing and we are lucky to work with some great partners who are leading the industry in these spaces.

“As a company born on the Sunshine Coast, I am thrilled to see how things are changing and developing in the area; it has come a long way since I grew up here and I can’t wait to see how it continues to develop at the hands of people like Eddie.”
After more than 10 years with G.J. Gardner Homes and two and a half years as a franchise owner, Mr Kimmerly is excited to see what the future holds for the Australian building market, particularly the Noosa region.
To start building your dream home visit G.J. Gardner Homes.
References
- Noosa Heads House Prices & Property Trends
- 2021 Sunshine Coast, Census All persons QuickStats | Australian Bureau of Statistics
About G.J. Gardner Homes
Since home builder Greg J. Gardner started the business in Queensland in 1983, G.J. Gardner Homes has built over 55,000 quality and customised homes for families across the globe. As a franchise organisation, G.J. Gardner Homes is Australia’s most successful home building network with over 150 franchises internationally in Australia, the United States and New Zealand.
G.J. Gardner Homes is committed to providing its customers with the absolute best experience when building their own home ensuring an enjoyable journey. For more visit: www.gjgardner.com.au.