Business Franchise Australia

THE TATTOO FRANCHISE DRIVING INDUSTRY GROWTH

Over the years tattooing has evolved from a taboo practice to a mainstream form of self-expression. More and more people are getting inked every day. They’re seeking out the world’s best tattooists to create unique and meaningful body art and the tattoo industry is quickly becoming a thriving, dynamic global industry. 

Traditionally, the tattoo industry has consisted of mainly sole traders but there’s change coming to this 12,000-year-old industry. Brands like Celebrity Ink™️ celebrityink.com are leading the revolution of the tattoo industry and changing the way society views tattoo studios. As the largest tattoo brand in the Asia-Pacific, Celebrity Ink is putting a modern, approachable and inviting spin on things, taking tattoos from the underground to the mainstream. With experiential tattoo studios that include inclusive, open layouts and bright, modern designs in high-traffic shopping centres, Celebrity Ink is setting a new standard in the tattoo industry and it looks nothing like traditional studios of the past.

The biggest question is, is the tattoo industry ready for its biggest revolution yet? In industries such as fitness, beauty and fast food, franchising dominates market share proving that an effective business model can be translated into success over and over again. The tattoo industry is no different, with Celebrity Ink proving that their model is successful, profitable and capable of strong franchise growth. By shaking up the tattoo industry, Celebrity Ink’s franchise strategy is carving out a new growth market that is a far cry from the oversaturated franchise industries we’re all familiar with.

 

 

Rapid growth for the tattoo industry

The tattoo industry is an up-and-coming growth industry with huge potential. In 2021 the global tattoo industry was valued at $1.75 billion USD and is forecast to reach $3.55 billion USD in 2029 growing at a compound annual growth rate of 9.43%.*

It’s a surprising statistic for some people, however when you think about it, the recent and forecasted growth of the tattoo industry makes sense. Factors such as changing attitudes towards tattoos, advancements in tattoo technology, and the growing societal acceptance of body art are all positively impacting the industry.

 

 

Younger demographic influencing the market

And it’s the younger generation that’s helping to drive this growth and influencing the market in a big way. In 2020 a study by McCrindle found that 48% of Australians got their first tattoo aged 18-25 whilst 36% got their first tattoo aged 26 or older. Celebrity Ink is seeing a similar trend with CEO Andrew McCulloch signalling that the adoption of tattoos from the younger generation is just the start of an upward trajectory for the tattoo industry. 

“We’re seeing a younger audience really coming to embrace self-expression through body art. In the past, they probably wouldn’t have had this freedom but it’s great to see that society is looking at tattoos and tattoo studios in a different light. From an investment point of view, increasing numbers from a younger demographic is pointing toward a growth phase for the industry and at Celebrity Ink we’re in a unique position as a major player worldwide. Tattoos however don’t discriminate against age and we are seeing adoption across all demographics, from 18 to 70 year olds.”

Celebrity Ink is one of the largest tattoo brands globally and is taking the world by storm with over 25 franchise tattoo studios across 3 continents and is home to over 250+ tattoo artists. The brand was founded in 2013 in Phuket, Thailand, and has since moved its headquarters to Queensland, Australia where they’ve rapidly expanded their network, opening studios in popular tourist destinations such as Bali, Surfers Paradise, and Florence.

The success of Celebrity Ink can be credited to its robust franchise network, consisting of individuals from diverse business backgrounds. Owning a Celebrity Ink franchise does not require prior experience in the tattoo industry, as their current partners hail from various franchised and business backgrounds.

Celebrity Ink drives franchise growth

Celebrity Ink is bringing a new approach to the tattoo industry. Strategically positioned in high-foot-traffic shopping centres, they’ve developed a safe, inviting and approachable tattoo studio experience that is appealing to a wide demographic of people. 

With world–class tattoo artists, industry-leading training at their very own creative arts academy, and an immersive tattoo experience like no other, there’s little wonder why they experienced 60% growth over the past two years, despite the challenges presented by the COVID-19 pandemic.

“As a brand, Celebrity Ink is changing the industry by taking tattoos from the underground to the mainstream. We’re proud to be breaking down barriers and bringing a fresh, new approach. We are here to really make an impact in the industry and our strong growth shows our dedication to this” CEO, Andrew McCulloch said. 

Now in their 10th year, they’re taking their highly successful franchise model to every corner of the Asia-Pacific. Led by industry experts and backed by an executive team with decades of franchising experience between them, Celebrity Ink has refined its approach to tattoo studios and is looking to lead the tattoo industry into a new era.

McDonald’s revolutionised an industry making fast food a staple in households worldwide. Starbucks’ growth created a “coffee culture” across the world. Celebrity Ink is next in line, taking the tattoo industry to new heights and making body art mainstream one studio at a time. 

Enquire today and find out how Celebrity Ink is challenging and changing the market. 

For franchise enquiries please visit franchise.celebrityink.com or contact the Celebrity Ink franchise engagement team at franchisesales@celebrityink.com