Snap-on Tools was founded in 1920 in Milwaukee, Wisconsin, USA. Five unique handles and ten sockets that snapped on interchangeably, coined “Five do the work of Fifty,” launched a company that is now a global entity. In Australia and New Zealand, Snap-on Tools commenced operations in 1988.
Snap-on Tools is a leading innovator, manufacturer and marketer of hand tools, power tools, diagnostics, tool storage units and equipment solutions for professional tools users. The company is known as the world’s leading tool brand. Snap-on has more than 56,000 products and operates in more than 130 countries.
Ajit Ponnambalam, the Managing Director of Snap-on Tools Australia and New Zealand states, “Snap-on is an iconic brand that has been around for over 100 years. Our high-quality products are well known for their craftsmanship and delivering maximum performance, durability and versatility.
The Snap-on Franchise
Snap-on’s franchise business comprises of a mobile tool store that is owned and operated by the franchisee. Utilising a network of over 180 franchised locations in Australia and New Zealand, franchisees sell and service the top tool brand in the world directly to professional tool users at their place of business. This includes companies associated with the repair or service of cars, trucks, motorcycles aeroplanes and marine vehicles.
Over the years, Snap-on has seen growth due to the strength of its franchising business model in Australia. The resilience of the business meant during the peak of the pandemic, Snap-on franchisees were still able to operate due to being considered an ‘essential service’. What is worth noting is that in 2021, Snap-on Tools Australia and New Zealand franchisees went on to record their best sales results ever! This is an impressive feat considering all the challenges that were brought on by COVID-19.
What Makes Snap-on a Great Franchise Opportunity
Snap-on is an award-winning franchise with over 4,500 franchises globally. Snap-on is one of the largest non-food franchisors in the world. When you become a Snap-on franchisee, you are supported by a dedicated field team, customer service, franchise coordinators and much more.
“Snap-on is a trusted brand that has been in Australia and New Zealand for almost 35 years,” mentions Ponnambalam. “The extensive training you’ll receive in Dallas USA and the support you’ll receive when you start on the road and afterwards is second to none”.
On-going support and training are provided once a franchisee is on the road. Additionally, franchisees have opportunities to attend conferences, a variety of training sessions and sales meetings throughout the year.
There are also regular competitions and special deals to excite and engage with customers.
Regular events are held to network with other franchisees. Snap-on is actively involved in Australia & New Zealand motorsport supporting V8 Supercar Teams Kelly Grove Racing, Erebus Motorsport and DJR Racing along with our brand ambassadors Todd Waters and Jake Jones.
Achieve Success with Your Own Snap-on Franchise
Purchasing a Snap-on franchise is a life-changing decision. It offers endless possibilities and a potential for you to grow and expand.
Ponnambalam acknowledges this, ”We have a number of franchisees who have been with the business for over 30 years. Some even have two or three mobile stores.”
“The longstanding franchisees have become successful as they are loyal, dedicated and driven. They are hardworking individuals who have a passion for the brand and automotive industry”, says Ponnambalam. “These franchisees have rapport with their customers, building long and solid relationships which brings fulfilment and job satisfaction. Some of our most successful franchisees have the back-end support from their partners while the franchisees are out on the road running the day-to-day operations and visiting service departments.”
The Golden Ticket Competition
Increasing the head count of Snap-on franchisees in Australia and New Zealand is important to expand the business. Franchise recruitment campaigns are conducted frequently through digital advertising and print means.
The Golden Ticket Competition is an innovative idea that arose in early-2020. It was an effective way of tapping into the franchisees’ network using the power of word of mouth. Be it friends, acquaintances or customers, a franchisee has a wide range of people they can talk to about franchising opportunities with Snap-on. Referring someone they know to be a Snap-on franchisees is great leverage for Snap-on as a franchisor.
“The franchisee has the relationship in place. They can show firsthand how the business and operation works. The franchisees understand what it takes to be successful in running a Snap-on franchise”, says Ponnambalam.
The Golden Ticket Competition was very successful, resulting in a high number of leads converting into franchisees. “Our Golden Ticket promotion has been a great platform to generate excitement amongst our franchisee network by creating the money can’t buy experience” says Ponnambalam. “In August 2022, we had 4 franchisees and partners travel to Dallas, Texas for a once in a lifetime experience where they got to see the sights of Dallas, attend our global Snap-on Sales Franchise Conference and meet fellow franchisees from around the world”.
Are you ready to drive your own success?
Snap-on welcomes those from a diverse range of backgrounds to get in touch. Business-minded individuals who share our values and take pride in their work are the type of people we are looking for. If you are passionate about Snap-on, driven, motivated and have a strong work ethic then a Snap-on franchise is a great opportunity for you. Mechanical experience is not required, but you must have people and basic computer skills, plus a willingness to learn.