Many potential franchisors think that franchising their business will be easy. But in 2025 that’s not the case. Why? For two main reasons:
The Australian Government has openly said that if businesses are to use the public’s money to grow and expand their business, they must be regulated by the Franchise Code, overseen by the Australian Competition and Consumer Commission (ACCC).
Secondly, potential franchisees are becoming more and more discerning about the type of business career and vocation that will be suitable for them and their family. That’s why it is now best practice to conduct a franchisee personality profile when appointing a new franchisee to a franchise network.
WFD Consulting Group understands that while most company management teams are extremely capable at running their actual business, franchise expansion planning and recruiting franchisees often takes them into unchartered waters and away from the familiarity of their core business skills.
For this reason, WFD Consulting Group has brought all the elements of franchise expansion into one in-house consulting and recruitment service. With 25 years of franchise development and recruitment experience, WFD clients are not left with gaps in their expansion plans nor do they have to find multiple service providers in order to get the job done.
In our franchise planning research, we find that many initial franchisor companies underestimate the cost required to service a group of franchisees and subsequently struggle financially after they have appointed the first few candidates.
WFD Consulting Group has worked with hundreds of new and established franchise companies both locally and internationally. They know the potential pitfalls of franchised expansion and recruitment, but more importantly, know how to navigate the maze of strategy options available.
In practice, what WFD Consulting Group offers potential franchise companies is a genuine one-stop service that delivers a complete expansion package to clients, leaving the franchisor to focus on their core business.
Specifically, this integrated, one-stop service for new and existing franchisors includes:
- Franchise System Development – WFD builds a workable franchise system following a review of the existing business.
- Recruitment – WFD Recruitment professionally finds, profiles, selects and signs up the best people for each client’s franchise network. WFD is licensed to sell existing businesses in each Australian state.
- Research and Surveys – WFD Research finds the right answers at the start through mystery shopping and competitor research.
- Legal Documentation – WFD Legal’s in-house team of franchising lawyers makes sure the franchise offering is Franchise Code compliant and easily understood by a potential franchisee.
- Operating Systems – WFD Consulting ensures franchisee training and network control systems are easily trainable through practical Operations Manuals.
- Marketing – WFD Marketing promotes the client’s franchise system to target potential candidates through specific e-commerce marketing and recruitment advertising.
To discuss your franchise system expansion potential, call the experts at WFD Consulting Group – Australia’s most experienced franchise development and recruitment consultancy.
415 Canterbury Road Surrey Hills VIC 3127
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T: 1300 249 276
M: 0425 838 800 E: info@franchisedevelopments.com.au W: www.franchisedevelopments.com.au
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