Australia’s official lotteries completes Omni-Channel Program roll-out July 2021
The Lott has completed the roll-out of its Omni-Channel Program across all jurisdictions, with retailers benefitting from a new customer membership program and retailer remuneration program.
The Lott markets Australia’s official lotteries, including games like Powerball, Oz Lotto and Instant Scratch-Its, across all states and territories in Australia, except Western Australia.
The Lott’s Omni-Channel Program had already been deployed in the Golden Casket, Tatts, Tatts NT and NSW Lotteries jurisdictions. On 1 July, the program launched in the final remaining jurisdiction, SA Lotteries.
The program addresses customers’ evolving use of digital channels to complement their visits to physical retail outlets. It’s the result of extensive consultation with retailers and key industry groups to benefit both customers and retailers.
It aims to provide customers with a consistent and seamless shopping experience regardless of how they purchase - from shopping in a physical store, or online from a desktop or mobile device.
Under The Lott’s Omni-Channel Program, lottery players will enjoy a number of exciting new initiatives, including the ability to use funds in their online account to pay for tickets instore, a win notification SMS service, and free membership.
The retail network is now also benefitting from a new performance-based remuneration model. It’s a commission-sharing model that allows outlets to receive a share in digital commission from customers who also purchase in their outlet, and access to a commission on digital purchases by customers outlets have signed up themselves.
General Manager Lotteries Retail Antony Moore said he was thrilled to see The Lott’s Omni-Channel Program now live across the entire retail network.
“We’ve seen franchisees in other states and territories benefit from the first year and a half of our new omni-channel program, and now we will see that success in South Australia as well,” he said. “The program provides customers with a consistent and seamless shopping experience regardless of how they purchase - from shopping in a physical store, or digitally from a desktop or mobile device.
“Importantly this program was the result of months of consultation with retailers and key industry groups, including Australian Lotteries and Newsagents Association (ALNA), and National Lotteries & Newsagents Association (NLNA), to benefit both our customers and our retailers. We know our customers want free membership, we know our customers want a simpler sign-up, and we know they want faster access to their prizes and now that’s happening.”
The home of Australia's Official Lotteries, The Lott operates and markets Australia's leading lottery games customers know and love creating everyday winners, winning every day.
In 2020, more than 111.6 million winners took home more than $3.33 billion in prize money from their favourite games at The Lott, including Saturday Lotto, Monday & Wednesday Lotto, Powerball, Oz Lotto, Set for Life, Lucky Lotteries, Keno, Super 66, Lotto Strike and Instant Scratch-Its.
Last financial year, Australia’s Official Lotteries contributed more than $1.4 billion via state lottery taxes and donations to help community initiatives, such as hospitals, health research, disaster relief and education.