Latest Issue

 

 

Welcome to the latest issue of Business Franchise Magazine.

I would like to begin by introducing myself as the magazine’s new Editor. I am thrilled to have joined the team, and hope my first issue continues to promote the longstanding commitment of everyone at Business Franchise magazine to providing the best quality expert advice, latest news and showcasing new opportunities in franchising.

On the cover we have one of Australia’s most well-known and loved franchises, La Porchetta. In our cover story, we look at the many reasons people choose La Porchetta when purchasing a franchise business - the driving motivation being the trust and familiarity consumers have with the brand.

This issue’s Feature explores Business Services and the importance of effective support when it comes to running your business successfully. The feature cover story on page 48 takes a look into the growing success of Mail Boxes Etc. as a trusted service provider to businesses, as well as its continuous expansion as a global franchise.

It is my pleasure to introduce our new, regular Local Media Advice columnist, Pete Burdon, founder of Franchise Media Training, who will be offering advice on maximising your local media coverage and taking advantage of free marketing in this issue and issues to come.

This issue coincides with the Brisbane and Melbourne Franchising & Business Opportunities Expo’s (21-22 July and 25-26 August respectively), and we have a huge amount of great news and content to compliment this exciting time of year in business and franchising.

At Business Franchise magazine, we are dedicated to helping franchisees find the perfect business opportunity for them. I look forward to meeting with as many franchisees, franchisors and Business Franchise magazine readers as possible at the Brisbane and Melbourne Expo’s. Remember, our readers can get FREE tickets to the Expo’s when booking online, just enter BFM at the checkout.

This issue is full of a great selection of expert advice, exciting new franchising opportunities and in-depth editorials on franchising industry leaders. On page 92, you will find some insightful advice from Suzanne Jarzabkowska, CEO and Partner at DCS Group, on how to find your perfect franchise fit. As always, the Franchise Council of Australia has provided another pertinent article - with Mary Aldred, CEO of the FCA, discussing franchising compliance and the substantial media scrutiny that the franchise sector has recently injured. You will find these contributions and many more interesting business profiles and helpful expert advice articles throughout the issue.

I hope you enjoy reading my first issue of Business Franchise magazine as much as I enjoyed editing it.

Meaghan Galindo
Editor