20 is the Lucky Number for Pool Franchise Growth


Celebrating 20 years in business Australia’s largest pool and spa care network PoolWerx has taken inspiration from the milestone predicting revenues will hit $350 million by 2020.

CEO John O’Brien said the company was primed for the next expansion phase after growing from $7 million to almost $70 million turnover over the last decade alone.

“The past 20 years have been an absolute rollercoaster but we’ve always hit our targets and maintained solid growth,” he said.

“For each twist and turn the business or the economy has taken, we’ve come out on top and the fact we have achieved 25 per cent compound growth since 2002 proves that.

“We are able to set such a large reach target for 2020 as the potential for the business is huge, as we’ve only tapped into about 20 per cent of market potential to date.

“Our eight year plan is strong and will result in growth of our network to over 300 active franchises.

Currently, PoolWerx operates over 200 active franchise territories with over 300 mobile vans and 70 retail hubs.

“Our goal is for all franchise partners to adopt our revolutionary Generation 4 franchise model – a multi retail store operation.

“Our franchise partners in Brisbane Tony and Michelle Graham were one of the first to adopt this model and were recently recognised as the FCA Multi-unit Franchisee of the Year – Multi Unit after starting out as a man-in-a-van concept ten years ago and growing to a multi-million dollar operation running four retail hubs and six mobile vans using a central warehouse.”

Mr O’Brien’s personal journey in the franchise sector was also recently recognised through his induction into the FCA Hall of Fame, after 30 years dedication to the industry.

“It’s an honour to be recognised by your peers personally, not just for what you’ve achieved but for the way you’ve done it. It makes you reflect on the trials and tribulations over the years and realise PoolWerx is a business with innovation at its core.

“From introducing career paths for our team members to introducing new CRM technology to the pool industry, we’re not content doing things the traditional way and always look to be at forefront of development in the pool care after-market industry.

He said the company’s plans to go global were also on track.

“We continue to work towards overseas expansion and we’ve taken the appropriate steps to protect our IP around the world in other countries on our shortlist. Ideally we’d like to be operating in five countries by 2020.”