Business Franchise Australia


2021 sees 7-Eleven continue to grow to serve customer needs

7-Eleven Australia is continuing to invest in bringing the brand’s convenient offer to customers and jobs to local Victorian communities with new stores at Tarneit North, Delacombe, and Braybrook opening in December bringing the total number of stores opened in the state in the past two years to 13.


According to 7-Eleven Australia Area Lead South, Nick Maddox, 7-Eleven has further plans to secure new sites and serve new communities in 2022 and beyond.


“Despite the challenges of COVID, we’ve opened about 13 new stores in Victoria in the last two years, including expanding our network to the Colac and Albury Wodonga communities. We’ll open our first store in Shepparton in early 2022 and expect to open at least five other new stores in Victoria in the next 12-18 months,” Mr. Maddox said.


Mr. Maddox believes CBD locations are certainly the hardest hit by the impacts of the pandemic, but thinks being agile and adapting to customer insight at a store-by-store level is key to navigating the changes.


“While traffic patterns are certainly evolving, we’re continuing to focus on having our offer in the right locations, in the right format, to provide convenient solutions for our customers. Recruiting good people who can deliver an extraordinary offer is also a key priority,” he said.


“We’ve supported our teams and franchisees through these tough times and adapted to serve our communities safely.


“Being agile and adapting at pace has meant we have been able to adjust to have the products and services our customers need, when and where they need them. This has been critical for us over the last two years.”


“While CBD locations have had a slower recovery, the changes in customer behaviour patterns have been beneficial for sites such as those in suburban areas, regional centres or outer metro locations.


The company is continuing to look for new sites across the state that have high customer traffic.


“We’re investing in bringing our offer to new communities and regions and the potential for regional expansion for us is a significant opportunity for growth.”


“Our offer means we deliver fresh food into every single one of our stores seven days a week. Our investments in our supply chain over the last three years have opened up new areas and new communities we can bring our offer to.”


7-Eleven is looking to continue to partner with landlords and developers to deliver its offer to consumers in new locations in the year ahead.

About 7-Eleven Australia


7-Eleven Australia is locally owned and operated with more than 700 stores across Victoria, NSW, ACT, Queensland and Western Australia. The first 7-Eleven store opened on 24 August 1977 in Oakleigh, Victoria. There are more than 450 small family-owned businesses in the 7-Eleven franchise network.  Approximately 8,800 Australians work under the 7-Eleven brand, employed directly by 7-Eleven or indirectly through franchised stores. These teams serve an average of seven customers every second across Australia.