50 reasons to celebrate as Rolld open 50th store!


If you had asked Bao Hoang, Ray Esquires and Tin Ly where where they saw themselves in four-years-time – as they opened their humble little Vietnamese eatery in the competitive heart of Melbourne’s CBD- heading up a booming national franchise is probably the last answer you would’ve received.

But fast-forward to 2016 and the three Rolld co-founders are capping off a stellar year with the opening of their 50th store in Australia, with launch of Rolld Melbourne Central.

From 45 employees in 2012-2013, to over 1000 employees in the most recent financial year, the figures reflect a company growth rate of 2122% over the 4-year period.

And the momentum shows no sign of slowing…

Now operating in 5 states throughout Australia, Rolld are planning to open another 20 stores before Christmas and a further 50 next financial year!

Bao Hoang, Co-Founder and CEO of Rolld, says the opening of the 50th store is a significant milestone for the business:

“The opening of our 50th store at Melbourne Central is a milestone moment for us. When we first launched Rolld our original intent was simply to share my mum’s fresh, healthy authentic home-cooked Vietnamese food, which we thought provided a nice alternative to sushi. But with such an overwhelming response to our product, and the exponential growth of our brand, we’re now really serious about refining and extending the Rolld concept on a national and even international scale without compromising our quality. Essentially we now want to take our home Vietnamese cooking to the world. All I can say is: watch this space!”

To celebrate the landmark store launch, Rolld will be unveiling a new, robotic member of the team, ‘Rolly’ the roaming operated vehicle (ROV), who will be giving away as many free rice paper ‘Rolld Soldiers’ as possible.

Says Bao:

“We’re pretty excited to introduce, Rolly, our new ROV, who will rolling around Melbourne Central throughout the day handing out our famous rice paper Rolld Soldiers. Sharing delicious family made food is an important part of Vietnamese culture, so we thought what better way to celebrate such an exciting occasion than to share as much food as possible.”

Alongside, Rolly, the Rolld team at Melbourne Central will be handing out free rice paper Rolld Soldiers in-store from 12-3pm.