7-Eleven to Expand into Western Australia in 2014
- First time 7-Eleven has entered a new market in 32 years
- Plans to open 11 WA stores in next year, and 75 in next five years
- Will include a mix of standalone fuel and convenience stores
Melbourne, Australia – 7-Eleven has announced it will be expanding into Western Australia this year, marking the first time the company has entered a new market in 32 years.
With Western Australia’s convenience market valued at approximately $270 million, expansion into the state will provide an opportunity for new, and existing 7-Eleven Franchisees of Australia’s leading convenience retailer, to buy into the West Australian market.
More than 10 stores are projected to open in Western Australia over the coming year, including standalone convenience stores and fuel stores, with plans for as many as 75 stores over the next five years.
7-Eleven Chief Executive Officer, Warren Wilmot, said that growth in Western Australia has led to this exciting opportunity.
“Economic and population growth in Western Australia, and boosted demand for convenience stores in the state, has helped make this expansion a reality,” Warren said.
“Since our first store opened in Victoria in 1977, we have been giving our Franchisees the chance to work towards a prosperous future for themselves, and their families, by owning their own franchise. We are very excited to expand these opportunities into Western Australia.
“Consumers have been asking us for some time when we were coming to Perth, because they are desperate for a great fuel and convenience offer. I’m pleased to be able to tell our fans that we’ll see them in WA soon!”
Famous for its offerings for time-poor customers, core offerings in new stores will remain: fresh food products delivered daily, fresh ground fresh milk coffee for just $1, dynamic Slurpee ranges, Krispy Kreme Doughnuts, and a range of eServices products such as easy self-service money transfer kiosks, electronic gift cards.
“We look forward to working with franchisees and the commercial retail development industry in Western Australia, to meet the ever changing needs of the convenience customer,” Warren said.
7-Eleven Stores Pty. Ltd. is one of the largest private companies in Australia with more than 600 stores across the Eastern Seaboard, claiming more than a third of market share in convenience in the region.