7-Eleven launches Australia’s first cashless and cardless convenience store
7-Eleven Australia has launched a completely cashless and cardless concept convenience store in Melbourne’s inner suburb of Richmond in an Australian first.
Customers can use their smartphones to complete their transactions by simply creating a user profile on their 7-Eleven smartphone app, linking their credit card and uploading a selfie. Customers will be able to scan items on their phone and check out within seconds without having to queue or enter payment details.
The new store is a completely new retail experience for 7-Eleven customers in Australia, with no physical checkout counter and everything happening within the specially designed app. Customers can walk around the store, pick the items they want, scan barcodes and pay via the app.
Instead of processing transactions, store team members can focus on greeting and assisting customers and on delivering the brand’s growing food offer.
Angus McKay, 7-Eleven Chief Executive Officer, said that 7-Eleven is committed to providing more enjoyable and convenient shopping experiences.
“Nobody likes to wait, so eliminating queues was part of the mission for this mobile checkout. In the new concept store, customers will notice the absence of a counter. The store feels more spacious and customers avoid being funnelled to a checkout location creating a frictionless in-store experience.
“Continuing our focus on providing ultimate convenience, this year we’re trialing a catering service, and we’re thinking about ways to provide an extraordinary experience to more customers, more often, in more ways that suit them. That might be delivery, it might be micro store formats. We’re trying to push the notion of ‘convenience’ to its absolute limit,” said McKay.
To shop at the cashless and cardless 7-Eleven concept store, download the 7-Eleven store app from the Apple App Store or Google Play Store and visit 7-Eleven at 2/658 Church Street, Richmond.