7-Eleven signs new partnership to support the youth of Australia
The 7-Eleven Good Cause program continues to develop, with their youth pillar partnership with ReachOut recently launching.
ReachOut is Australia’s leading online mental health organisation for young people and their parents. Their practical support, tools and tips help young people get through anything from everyday issues to tough times. The information they also offer parents makes it easier for them to help their teenagers.
7-Eleven CEO Angus McKay says the partnership allows us to give back to those people who are our customers.
‘We set out to put together a program called Good Cause, it has four pillars that guide our areas of support – food, migrants, youth and community. The ReachOut partnership fits solidly into the pillar that is about youth, it’s about our ability to talk to those people who come to our stores, to help people become part of a wider network but for us ultimately to give back to those who shop in our stores,’ Mr McKay said.
‘We firmly believe that as a business you not only get to take customers with you on a journey as customers, but we need to give back to those customers as part of the community.’
ReachOut has been changing the way people access help since launching as the world’s first online mental health service more than 20 years ago. Everything they create is based on the latest evidence and designed with experts, and young people or their parents. That’s why their digital self-help tools are trusted, relevant and easy to use.
ReachOut CEO Ashley de Silva says the partnership will help them to reach more people to provide support.
‘ReachOut is all about digital support to help young people with whatever life throws at them. We’re excited to work with the team from 7-Eleven because so many of their customers, suppliers and staff are the young people and parents our service is designed for. We’re looking forward to working together in the years ahead to help drive innovative approaches so we can help even more people,’ Mr de Silva said.
Available for free anytime and pretty much anywhere, ReachOut is accessed by 132,000 people in Australia every month, more than 1.58 million each year.
Over the coming three years 7-Eleven will be working with ReachOut to reach over 1 million young people and parents who need support navigating the bumpy road that is teenage years.