Business Franchise Australia


7-Eleven trials catering offer


7-Eleven’s new catering trial allows customers to order online a range of catering platters including sandwiches, wraps and sushi. Customers can order online and collect from 7 selected stores from 8am the following day.

7-Eleven stores in Exhibition Street, Collingwood, Prahran, Richmond, Chadstone, Altona West and Roxburgh Park are participating in the trial. 

Stephen Eyears, 7-Eleven’s Head of Strategy, Innovation and Business Development says as the convenience industry continues to evolve, continually trialling and offering new options is key to long term success.

“The rate of change in the convenience industry is getting faster every day. You’ve got to be extraordinary not just good in what you offer to stand out from your competitors, committing to investing in innovation is key to making that possible. We’re of course working together across the business including with our franchise partners and store based teams on our plan for the next 12-18 months. However we want to try and explore what convenience might mean to our customers in 10 years and beyond. Trialling new offers, such as catering, will help us make informed choices about where the big opportunities are in the longer term,” Mr Eyears said.

“Our customers are always looking for ways to save time in their day, and get great value, quality options for food on the go. While we have a great range of delicious sushi and sandwiches already available for our customers, they are less convenient for those looking to feed a crowd. Whether a customer needs to cater for a board room lunch, training day, or quickly and conveniently arrange food for a family gathering, this service can fill that gap,” Mr Eyears said.

The nature of what consumers are looking for from convenience is continually evolving, and the pace of that change is only getting quicker. 7-Eleven are looking at ways they can provide what customers want, when and where it suits them by trialling and exploring a range of digital interactions including online ordering, digital payments and mobile check out.