Subway® is redefining convenience and crave-worthy flavour with the launch of its new Signature Menu across Australia and New Zealand – executing the biggest shake-up to their menu in the brand’s history.
This game-changing upgrade is a bold step in Subway’s mission to provide more Aussies and Kiwis with better choices in quick service food options.
Designed for today’s busy lifestyle, the Signature Menu offers everyone’s beloved Subway® flavours, now with expertly crafted ingredient combinations that deliver the ultimate taste experience – without the hassle of customers having to select every ingredient. It’s all about making ordering simpler, faster, and more satisfying than ever.
Subway® Australia & New Zealand Director of Marketing, Rodica Titeica, said the move reflects consumer preferences for quick, easy, and delicious meals that fit seamlessly into their increasingly busy lives. “We know that Aussies love our food, but we also recognise the increasing pressures on everyone’s time and mental load.
While the new Signature Menu offers a simpler ordering experience, Subway® remains the home of personalisation, with customers able to make changes to ingredients as they like. Subway® loyalists who like to create their own will still be able to select each ingredient, sauce, and toppings just as they always have.
“We’re confident customers will find loads of flavours they will love on the new Signature Menu, while others may discover a new go-to they’ve never tried before,” Ms Titeica said. “Innovation is a core focus for Subway, and we already have a line-up of exciting new flavours which will be introduced as the menu continues to evolve.”