Business Franchise Australia


Accor Bushfire Disaster Relief Appeal brings vital aid to fire affected communities

Accor, the largest hotel operator in Australia, has raised $404,000 through its Accor Bushfire Disaster Relief Appeal, for bushfire affected people and communities across Australia.

The money was raised globally between January and March 2020, through Accor’s dedicated Gofundraise donation platform and through guest fundraising initiatives across Accor Australia’s apartments, hotels, resorts and corporate offices.

The funds were divided amongst the following charities to aid the Australian bushfire relief effort:

  • Humanitarian Relief (Australian Red Cross): $100,000
  • Firefighters (NSW RFS, VIC CFA and SA CFS): $154,000
  • Animal Welfare (Foundation for National Parks & Wildlife): $75,000
  • Environment (Greening Australia): $75,000

In addition to monetary support, Accor also provided emergency accommodation and catering for members of the community, firefighters and their families.  

Simon McGrath, COO of Accor Pacific, commented, “We hope these donations will enable each charity to source and distribute support and supplies, when and where they are most needed.

“The impact of the bushfires was catastrophic in many states across Australia earlier this year. Since then, Covid-19 has become a national priority, however it’s important we continue to care for those many people and communities impacted by the bushfires across Australia.

“We could not have raised these crucial funds without the incredible people we have in our business and the generosity of our guests.”