Business Franchise Australia


Accor expands The Sebel in Australia and New Zealand with new openings

Accor premium hotel brand, The Sebel, will reach 35 properties in the Pacific with the announcement three new The Sebel hotels are set to open in Australia and New Zealand within the next 12 months.

The new hotels include The Sebel Yarrawonga (2020), The Sebel Melbourne Ringwood (2021), and The Sebel Wellington Lower Hutt (2021).

Simon McGrath AM, Chief Executive Officer for Accor Pacific, said the expansion of The Sebel brand in Australia and New Zealand would deliver benefits for guests, loyalty members and their communities.

“The Sebel is a leading premium brand with a strong reputation for delivering exceptional accommodation and an outstanding service experience. Trusted brands, like The Sebel, bring quality and credibility to the serviced apartments sector, which has been rapidly growing in popularity. We are expecting to see a boom in this area, particularly in the current climate, as serviced apartments limit unnecessary contact with other guests and offer a safe and secure way to travel.

“Each of these hotels will have significant impacts locally, driving employment and tourism to each location. Accor continues to expand its offerings across Australia and New Zealand – the Pacific is a strong region and the future of travel is bright.”


The addition of these three new hotels take the total number of The Sebel properties across Australia and New Zealand to 35.

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