Business Franchise Australia


Accor jostle for prime position on the Sunshine Coast

With the Sunshine Coast earmarked as one of Australia’s major growth hotspots, and the region braces for the population to climb from 350,000 to 500,000 by 2031, Accor are wasting no time jostling for prime position. Accor, together with hotel owners, Stay Centro GC, announce the Best Western Plus Lake Kawana Waters has been rebranded to Mercure Sunshine Coast Kawana Waters, under a franchise agreement.


Built in 2015, Mercure Sunshine Coast Kawana Waters is located in Lake Kawana, a masterplan development by Stockland, worth an estimated $5 billion to the local economy. Set on the waterfront, the hotel offers 81 spacious suites spanning four floors, with a full restaurant and bar, two separate yet adjoining function rooms (that can be combined), and ample car parking. The hotel is just one hour from Brisbane Airport, and 20 minutes from Sunshine Coast Airport.

Simon McGrath, Accor Pacific’s Chief Operating Officer, says the Mercure is a strategic and welcome addition to the network with the Sunshine Coast region on the precipice of a significant tourism boom, with major infrastructure works underway set to elevate the destination.


“The Sunshine Coast has experienced significant tourism increases into the region as of late, with a total of 3.8 million visitors spending $2.4 billion (FY 2018).


“Such positive visitation growth figures are buoyed by significant tourism investment and major infrastructure projects which will elevate the destination, including construction of a multi-million-dollar redevelopment of Maroochydore CBD, expansion of the Sunshine Coast International Airport to bring it up to a global standard, in addition to another runway which will increase air capacity.


Michael Carr, Stay Centro GC’s CEO, said, “We are delighted to partner with Accor on this new venture at such an exciting time for the destination, and look forward to welcoming both corporate and leisure guests to the Sunshine Coast with the Mercure brands internationally renowned authentic, locally inspired service.”


Mercure Sunshine Coast Kawana Waters is ideally located one hour from Brisbane Airport,  and 20 minutes from Sunshine Coast Airport.