Business Franchise Australia


AFL and NRL stars partner with STRONG Pilates

STRONG Pilates has unveiled its 2023 ambassador line-up, partnering with NRL and AFL stars Nicho Hynes, Shaun Johnson, Nat Fyfe and Travis Boak, to showcase the benefits of low impact, high intensity training for recovery and injury rehabilitation.

Designed as a high-intensity, low impact, full body workout, STRONG Pilates combines rowing with Pilates-inspired movements, utilising an innovative Rowformer and Bikeformer machine. The unique fitness franchise was born after co-founder, Michael Ramsey sustained a sports-related ankle injury and discovered Pilates as part of his recovery program, however longer-term, needed a hit of cardio.

Prevalent across both sporting codes, injuries affect more than 57% of NRL players. 3.68 injuries per club were recorded across the 2021 AFL Season, up +180% from the previous season. As official brand ambassadors, each of the athletes will share their own experience with STRONG Pilates, highlighting the transformative effect it has had on their own performance and recovery.

In 2022, Pilates was named the fastest growing fitness genre across Australia and New Zealand by global health club aggregator, ClassPass©. Currently, there are 40 STRONG Pilates studios open across Australia, New Zealand, UK and Singapore, with plans to expand to 100+ studios in the next 12 months. Despite its popularity and rapid growth, males represent a small portion of STRONG Pilates member base.


For studio locations, times and to learn more about STRONG Pilates, visit