ANYTIME FITNESS AND TOUGH MUDDER ANNOUNCE PARTNERSHIP
Australia’s largest gym chain, Anytime Fitness, has announced a new partnership with the endurance event series, Tough Mudder.
With the 2019 series set to be the biggest Tough Mudder to date, Anytime Fitness has signed on as a headline sponsor for all three events, which kicked off in South East Queensland in May.
The Anytime Fitness partnership sees the fitness giant host pre and post-event activations. It will also offer incentives to participants on-site, with trainers kicking off each event by leading all group warm-ups to get participants ready to tackle the obstacle course both mentally and physically.
Participants can enjoy the Anytime Fitness “Recovery Zone” offering a place to stretch and warm the muscles pre and post-race. There’ll also be an exclusive Anytime Fitness challenge at the Recovery Zone for those who think that they’re tough enough to take on the ‘Pop and Lock’.
What’s most exciting is that Anytime Fitness has an official obstacle on the course called The Gauntlet. It isn’t just the longest obstacle of the 2019 Tough Mudder season – it’s the longest obstacle ever built. It consists of four sections, each testing something different. Only the strongest survive on The Gauntlet.
Anytime Fitness is also providing four and 12-week training programs and weekly video how-to’s ahead of each Tough Mudder event to ensure participants are prepared for their big day. The programs and videos can be found on the Tough Mudder website.
Speaking about the partnership, Anytime Fitness General Manager, Gordon Martin, says “Our goal at Anytime Fitness as a health and fitness club is to offer support to our community. We can’t wait to combine everyone – franchisees, club managers, personal trainers and our members for the 2019 Tough Mudder Australian events. It’s going to get dirty, and it’ll probably get rough. But as a community, we’re going to share an unforgettable experience and finish the race together.”
Marcus Gale, Tough Mudder spokesperson says, “Tough Mudder Australia is excited to partner with Anytime Fitness in 2019, a union that sees two iconic brands join forces to celebrate our Mudders’ passion for health and fitness.”
Tough Mudder runs a series of events worldwide. The first Australian event took place in South East Queensland on 18-19 May, with the next event in Melbourne on 19-20 October, and Sydney on 16-17 November.