Aussie baby swim experts open second international site in Brazil


Little Aussie swimmers are leading the global expansion for multi award-winning company JUMP! Swim Schools, which opened its second international site in Brazil on Saturday 4 March.

From running a single Grafton swim school in an old converted brewery just a few years ago, Gold Coast entrepreneur Ian Campbell has created the world’s fastest-growing swim school franchise and the nation’s leading learn to swim school for babies.

Australia’s largest national infant swim school is on track to open its 100th site in 2017 as the multi award-winning franchise company continues to expand rapidly.

JUMP! Swim Schools managing director Ian Campbell said JUMP!’s international presence was motivated by reputation, demand and a simple and financially secure business model.

“Every child deserves the chance to learn how to swim. JUMP! Swim Schools is increasing participation and skill levels throughout Australia, in Singapore and now Brazil.

“Children in Brazil will now be able reap the benefits of JUMP! Swim Schools’ tailored, highly-personalised program delivered in a fun and safe state-of-the-art swimming facility. It is the perfect environment for boosting the confidence in young swimmers,”

“We have nearly 17,000 little swimmers enjoying lessons in an innovative learning environment purpose-built for babies and children across our network.”

“Should our growth build exponentially as it did the last six months, we could very well be teaching over 100,000 little swimmers in 2017,” said Mr Campbell.

The Brazilian site is in Moema, an upscale neighbourhood in Sao Paulo city known for its outstanding infrastructure, services, restaurants and proximity to iconic Ibirapuera Park. It follows November’s opening of a site in Singapore while construction is already underway for swim schools in Papamoa and Albany, New Zealand.

JUMP! Swim Schools Moema franchisee is 27-year-old Brazilian national Fernanda Bernardi, a registered architect who studied project management in Australia and worked for a year designing JUMP! Swim Schools facilities at its Gold Coast headquarters.

After seeing the exponential growth of the franchise in the Australian market firsthand, upon her return to Brazil, Ms Bernardi was driven to address the region’s lack of specialised children’s learn-to-swim facilities.

“Brazilians and Australians share the same love of the water and beach lifestyle.

“But although Brazil may have many swimming facilities, there is a real lack of specialised swim schools for babies and young children. This is the same gap Australia had before JUMP! Swim Schools exploded into the market.

“JUMP! Moema is a fun, family-friendly boutique facility that is all about providing the very best learning experience for every child that walks through our door,” said Ms Berardi.

JUMP! Swim Schools opened its first franchise on the Gold Coast in mid-2014 and now operates 45 private swimming facilities across Australia. Over 50 are scheduled to open in the coming 12 months.

JUMP! Swim Schools Moema is at Rua Periquito, 108 – Moema, São Paulo.