Australia’s leading medi-aesthetic and hair franchises unite
Australian Skin Clinics and Hairhouse Warehouse have joined forces, further positioning the two franchise networks as leaders in both the laser and skin rejuvenation and hair and beauty sectors of what is now more than a $3.8 billion retail industry.
Australian Skin Clinics will merge with the Ella Rouge Beauty franchise, which was acquired by Hairhouse Warehouse in early 2016, doubling the Australian Skin Clinics’ franchise footprint in Australia and New Zealand overnight.
Australian Skin Clinics Managing Director Deb Farnworth-Wood says the merger with Ella Rouge Beauty and the partnership with Hairhouse Warehouse was an easy decision with all companies having clear synergies.
"Hairhouse Warehouse, Ella Rouge and Australian Skin Clinics all share the same target market, which will afford our brands the opportunity to provide enhanced services and offerings to our loyal customers, and it is this customer-focused culture that has aligned the businesses so well," said Ms Farnworth-Wood.
“Ella Rouge Beauty has been looking after millions of Australian women and their beauty needs for more than 17 years. Aligning the two companies will provide benefits such as the utilisation of consumer data bases, buying and trading upsides with common suppliers, and the ability to have robust negotiations with most of the mainstream Landlords.
"The rebrand will see Australian Skin Clinics grow from 25 stores to 50 stores, with further growth plans in the pipeline including more than 20 new clinics in the 2016/17 Financial Year and another four clinics in New Zealand over the next 12 months."
Since launching in 1992, Hairhouse Warehouse has grown to over 140 outlets across Australia and with current network sales of over $200 million.
Hairhouse Warehouse Co-Owner Gavin Nixon said the Group has been alluding to changes as far as the investigation of potential acquisitions that would be complimentary to the business.
“We are extremely excited to have merged Ella Rouge Beauty with Australian Skin Clinics and we see the move as a great strategic step forward,” Mr Nixon said.
"When deciding on this merger, the alignment of key corporate goals was of the upmost importance."
"The like-mindedness of our franchise networks is an absolute strength with all brands being customer-centric and offering high quality services at affordable prices.”
“The Hairhouse Warehouse growth strategy includes a focus on the expansion of our suite of brands in the hair and beauty sector over the next three to five years, with a firm goal of an IPO Listing.”
This is only the beginning for the Hairhouse Warehouse and Australian Skin Clinics, the two superpowers of the hair and medi-aesthetic sectors, as both brands have bold expansion plans rolling out over the next year backed by their strategic planning, unique customer offerings and strong network of franchisees.