Australian franchisor Narellan Pools partners with North America’s largest pool company



Australia’s leading fibreglass pool manufacturer and franchisor, Narellan Pools, has announced a partnership with North America’s largest pool company, Latham Pool Products. 

Latham will partner with the Narellan Group, which encompasses the company’s Australian, New Zealand and Canadian franchise and manufacturing businesses. Narellan Pools’ long-time Managing Director Chris Meyer will continue to lead these markets, as well as provide strategic leadership to the North American market. He will also become a shareholder in the new enlarged Latham family.

On the partnership, Meyer said, “We’re incredibly proud to have built the biggest and best pool brand in Australia and New Zealand through our franchise model filled with dedicated and passionate people. We are excited to join forces with Latham to unlock potential on a global scale.

“This partnership is an incredible opportunity. It increases our franchisees’ business value and provides new resources.  Our decision to take on a partner has not been made lightly; we are acting to not only capitalise on a huge global opportunity, but also protect the long-term interest of all our stakeholders. We’re delighted to have found a partner that has the same drive, passion and commitment to building the world’s biggest and best pool brands.”

Latham Pool Products’ President and CEO Scott Rajeski said: “Narellan Pools is known for its continuous commitment to developing high-quality products and innovative manufacturing technologies. Their best-in-class marketing capabilities, including effective social media strategies, have fuelled strong growth by tapping into today’s mobile media savvy customers.

“Adding Chris and his dedicated leadership team to Latham Pool Products was key to forming this strategic partnership.  He brings an unbelievable passion for growth and success and we’re excited to take on the next challenge together.”

The partnership will capitalise on the strengths of both businesses, with Latham Pool Products set to benefit from Narellan Pools’ expertise in the fibreglass pool market and leading franchise model. Meanwhile, Narellan Pools will gain from Latham’s manufacturing capabilities and investment in innovative technologies, such as robotics and automation.

Meyer concluded, “I am delighted with the opportunities this partnership gives our incredibly passionate people, both in manufacturing and our franchise network. I am proud of our humble beginnings in a chicken shed in the suburb of Narellan 47 years ago and it’s wonderful to be recognised on the global stage. Through our partnership with Latham, we can now transform the global swimming pool industry and I can realise the goal I’ve had for 20 years. It’s exciting to know, even after 47 years in business, we’re just getting started.”