Snooze, one of Australia’s largest retailers of bedding and bedroom furniture, has partnered with the Australian Made Campaign, to help promote and advocate for local manufacturers.
The new partnership will strengthen the network of businesses working together for the cause, which includes Australia’s major supermarkets, national airline and industry associations.
Snooze has more than 75 Stores Australia-wide, and its commitment to Australian manufacturers through procurement and promotion will help drive sales of locally made bedding and bedroom furniture products.
Research* shows that consumer demand for Australian Made products is on the rise, with more people actively seeking out locally manufactured products increasingly associated with quality, sustainability and style.
“Most of our stores are franchises that operate as family-run businesses with strong connections to the local community, so culturally, we also see supporting local industry and local jobs via a partnership with the Australian Made Campaign as a good fit,” Snooze Managing Director Simon Beaty said.
The not-for-profit Australian Made Campaign’s Chief Executive, Ian Harrison said he hoped it would help to get more genuine Aussie products into the hands of consumers.
“We are thrilled to be working with the team at Snooze to promote the exceptional products our local manufacturers have to offer,” Mr Harrison said.
“Businesses in the Australian bedding and bedroom furniture industries have produced some of the most innovative products in the market, and we are excited about increasing awareness of those products on a national level.”
To find out more about the Australian Made Campaign visit www.australianmade.com.au/for-business.
*Roy Morgan Research 2013