What separates outstanding, high-performing franchise businesses from those struggling to survive? Yes, marketing, location, and operational skill are all critical. But they’re not the determining success factor. 

In The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (Entrepreneur Press; November 17. 2020), author Scott Greenberg sheds light on the mental advantage—how extraordinary franchise owners think.

Drawing on cognitive behavioural therapy, brain science, interviews, and his decade of firsthand experience as a franchise owner and operator, Greenberg shows why a franchisee’s mental grit and focus on people makes the difference between running an average business and an extraordinary one. What’s more, he shows franchisees how to change their mindset and optimize their thinking for better business leadership and financial results.

Readers will learn how to:

  • become masters at clarity and calm, control their inner critic, and embrace constructive comparison.
  • place a priority on humanity and deliver emotionally satisfying experiences that win loyal customers and increase sales.  
  • assemble high-performance teams, bring out the best in employees of all ages and experience levels…and more 

Scott Greenberg is an internationally recognized speaker, author, and coach who helps franchise owners develop the mental edge to grow their businesses.