BANJO’S BAKERY INNOVATES WITH DRIVE-THRU STORES AND NEW SIGNATURE PIE RANGE
Iconic Tasmanian bakery chain Banjo’s Bakery Café has created a winning recipe for success—introducing a fast and fresh drive-thru bakery service and exciting new flavour combinations that has customers driving back for more.
Banjo’s Bakery Café CEO and Managing Director Jessica Saxby said the drive-thru concept offers customers convenient and flexible access to Banjo’s full bakery and café range from the comfort of their vehicle.
“The introduction of drive-thru stores has played a crucial role in our growth. Consumers are seeking convenient and alternative purchase avenues, such as UberEats and Click and Collect. The drive-thru offers our customers choice, creating a larger opportunity to reach hungry Australians over a stand-alone store, through flexibility and quick service.
“At the height of COVID-19 restrictions in Queensland, the drive-thru option at our new stores provided our customers with a safe alternative to access fresh food and baked goods, including your weekly bread and milk run,” she said.
Staying ahead of the game, the bakery reworked the humble meat pie to satisfy Australia’s growing appetite for exciting and experimental flavours.
Banjo’s Signature Pie range—which was available for a limited time—included unique flavour combinations such as the Chicken Parmi, Double Cheeseburger, Tasmanian Scallop and Bangers and Mash and filled a gap in the market for accessible yet interesting taste profiles.
“Australians are refining their palates to explore unique flavour combinations—whether it’s an homage to a pub classic, iconic burger or a family favourite dish—our Signature Pie range is satisfying appetites for new and gourmet profiles.”
Banjo’s Bakery Café has 44 stores across Tasmania, Queensland, New South Wales, Victoria and South Australia.