Baskin-Robbins aims to raise another $20,000 for McGrath Foundation

Baskin-Robbins Australia is to once again partner with the McGrath Foundation in an effort to raise much needed funds to support the Foundation during this Breast Cancer Awareness month, aiming to raise over $20,000 for the Foundation.

Throughout October, guests are invited to add a special edition edible white chocolate button that is branded with both the Baskin-Robbins and McGrath Foundation logos to any of their ice cream, desserts, sundaes, cake or beverage purchases for only $1. All proceeds raised from the choc buttons go directly to the McGrath Foundation.

Throughout October each year, the official Breast Cancer Awareness month, Baskin-Robbins’ stores nationwide turn their efforts to fundraising for the McGrath Foundation. The McGrath Foundation is considered to be the leading Australian breast cancer support organisation and provides Australians affected by breast cancer the care of a McGrath Breast Care Nurse.

To date Baskin-Robbins has raised over $125,000 for the McGrath Foundation. The Foundation has placed 110 McGrath Breast Care Nurses in both metro and regional Australia and has helped more than 49,000 families nationwide.

Baskin-Robbins General Manager Ben Flintoff said, “We’re proud to partner with the McGrath Foundation, support the community and help improve the lives of Australian families impacted by breast cancer.”

“I would like to thank our Franchise Partners, store managers and their respective team members for their continual support of this annual fundraising campaign. We anticipate that this year’s efforts will bring our total funds raised for the McGrath Foundation to more than $145,000 since our partnership began,” said Mr. Flintoff.

McGrath Foundation Ambassador and Director, Tracy Bevan has thanked Baskin-Robbins on behalf of the McGrath Foundation for their continued support through Breast Cancer Awareness Month.

“We’re so grateful to Baskin-Robbins and its national team for their ongoing support to help fund our McGrath Breast Care Nurses. It’s through generous donations like these that we come ever closer to Jane McGrath’s vision to ensure that everyone experiencing breast cancer has access to a breast care nurse, and to raise awareness of breast health among women,” said Tracy. 

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