Baskin-Robbins, which is owned by Palm Oasis Ventures, is delivering on its aggressive growth strategy by expanding its presence across Australia with 20 new stores to open in the coming 12 months.
Each of the new stores will be offering all 31 ice cream flavours and will cater to families and the young at heart. The growing store network will consist of a mix of company owned and franchise stores being opened across Queensland and Western Australia, with further expansion plans set for New South Wales and Victoria towards the end of this year.
David Jordan, Baskin-Robbins’ General Manager, says,
“Our growth is the result of strong demand for our brand from potential franchise partners and retailers alike.”
The expansion announcement comes just as Jordan and his management team have refined the vision and strategy for the brand, a process which involved the collaboration between the senior leadership team within Palm Oasis Ventures and each Baskin-Robbins franchise partner.
“This collaboration process included a series of strategic planning meetings with all franchise partners across the country to share not only our vision but their vision for Baskin-Robbins brand into the future. This has created great alignment, ownership and momentum toward implementing our collective strategy,” says Jordan.
“One of the challenges we currently face is sourcing enough quality sites. Although we have ambitious growth plans, our focus is on the long term and as such rigorous site selection is of upmost importance to ensure long term sustainability,” he said.
Currently, over 560,000 ice cream scoops are sold every month from 78 Baskin-Robbins stores across the country and this is only set to increase as store numbers increase by 25% this year.
The first three of 20 stores are set to open towards the end of this month and Baskin-Robbins is well on track to be as Jordan says,
“Australia’s only choice for ice cream.”