Business Franchise Australia


Battery World announces partnership with ‘Honey Badger’, Nick Cummins

Australia’s leading battery retailer, Battery World is excited to announce Nick “Honey Badger” Cummins as its new ambassador for the 2020/21 holiday season.

Nick will be the face of the brand during a traditionally busy time for Battery World, as people start preparing for their long journeys ahead of the silly season, then come together again celebrating Australia Day on 26 January.

Battery World General Manager, Johnny Kennedy says the adventurous outdoor lifestyle that Nick leads perfectly aligns with the brand’s mission to encourage people to travel and experience life to the fullest.

“Nick’s passion for the outdoors is perfectly fitting to drive the collaboration with Battery World in our biggest categories of automotive and camping,” Mr Kennedy said.

“As someone who thrives in the outdoors and clearly has a passion for what our incredible country has to offer, Nick represents the quintessential Aussie –as a locally owned and operated brand, we knew that Nick’s active lifestyle along with his down-to-earth demeanour, honesty, wit and natural comedy would make him a great fit for us and our audience.”

Nick is excited to be partnering with Battery World.

“I’m amped to be joining Battery World and I’m ready to charge into the new campaign to show you all what the buzz is about,” said Nick.

The partnership with Battery World will see Nick promoting Yuasa and Century batteries, which are manufactured by Australia’s oldest and most recognised battery manufacturer, Century Yuasa, Battery World’s parent company.

“This is an exciting partnership to connect with our adventuring community and showcase how Century and Yuasa batteries, can ensure peace of mind when planning and preparing for a true Aussie holiday,” Mr Kennedy said.

“During December and January, we see a surge of customers getting ready to embark on adventure, be it a road trip, caravanning or camping, and we often remind them to check their batteries to avoid any power issues during off-the-grid adventures. We see great synergy, as we ‘Power Your Passion’ and Nick’s passion for nature and exploration. We can’t wait to see this partnership come to life.”


For more information on Battery World, visit or head into your local Battery World store and speak to one of our Battery Experts.