Ben & Jerry’s announces GIVE BACK campaign
Ben & Jerry’s is a brand that’s always been vocal on their values, ensuring that their three-part mission is evident right across their business. From their products and packaging, to their social campaigns and community involvement - the ice cream giants create linked prosperity for everyone that’s connected to their business, including suppliers, employees, farmers, franchisees, customers.
As part of their mission to give back, the Ben & Jerry’s herd has announced an exclusive support package for new franchise partners in Australia and New Zealand. The significant changes in the business ownership process will open up the franchise opportunity to more people and give anyone looking to own and operate a small business a chance to be involved in a global network that’s backed by leading support and training systems and solidified by corporate heavyweight, Unilever.
The Ben & Jerry’s franchise network has vowed to waive $20,000 from franchise fees for a limited time only; and has also been able to reduce their establishment and fit-out costs over the last 12 months making it easier than ever before to own a franchise!
Bruce Lambert, Business Development Manager, Ben & Jerry’s ANZ said that sales had “Continued to out-perform expectations in the recovery from COVID-19 compared to last year’s figures” also adding, “we want our support to be felt right across the network and also be in a position to help future franchise partners get into small business.”
“Our build costs have decreased vastly over the past year meaning we are doing well to keep capex requirements down, and when you couple this with landlord incentives - we are now able to get franchisees up and trading quicker than before and at a reduced cost.”
The $20,000 saving on franchise fees will be available for all new franchisees who sign up before 1 October 2020.
Exclusive Scoop Shop locations are now available in Sydney, Adelaide, Melbourne, Brisbane and Queenstown - with prices ranging between $250,000 and $450,000.
The news comes as Ben & Jerry’s kicks off a number of campaigns to share joy, spread love and encourage peace across the world! On the consumer front, they recently introduced the ‘Project Joy’ campaign, giving free ice cream to first-responders and essential workers on the frontline during the Covid-19 pandemic.
The international brand has been around for more than 40 years and over 570 Scoop Shops can be found in over 38 countries today!