Bing Boy expands across Melbourne

Four new Victorian stores to cater for growing popularity of “bings”

Urban Asian street food retailer Bing Boy is expanding across Melbourne with four new Victorian stores opening this month to meet the increasing popularity of “bings” in Australia.

New stores in Chadstone Shopping Centre, Broadmeadows Shopping Centre, Watergardens at Taylors Lakes and Bayside Shopping Centre in Frankston will see the number of Bing Boy stores in Victoria rise to 17 – less than two years after the first Melbourne store opened in November 2012.

The rapid emergence of Bing Boy across the city now means there are more stores around Melbourne than any other Australian city, with Victoria State Manager Jay Liu revealing that plans are in place to further expand the company across Victoria.

“We now have more stores in Victoria than anywhere else in Australia, so the people of Melbourne are certainly enjoying their bings,” he said.

“There are now 32 Bing Boy stores in Australia – more than half of which are in Victoria – and we’re aiming to raise this number to 50 by the end of this financial year.

“In the longer term, our goal is to see 100 Bing Boy stores operating in all states and territories across Australia, so we have big plans for the future.”

Bing Boy Managing Director Ming Ma says more than 210 jobs, including more than 100 in Victoria, have already been created as a result of the success of Bing Boy, which comprises an expanding network of franchise owner-operators who all receive full training and ongoing assistance to ensure the company’s high standards are consistently maintained.

“We think a key factor behind Bing Boy’s success is the unique experience that we offer customers,” said Mr Ma.

“Purchasing a bing is not just about filling a hungry stomach; it’s about exploring different Asian cultures and buying an experience that no other Australian food retailer can offer.

“The people of Melbourne have definitely jumped on board with us, which has been fantastic. In fact, a great example of this is that we’ve recently opened a second Bing Boy outlet in Westfield Southland at Cheltenham due to the popularity of the first store within the shopping centre.


Bing Boy Victorian State Manager Jay Liu with Bing Boy Managing Director Ming Ma