The Boiling Crab confirms launch into Australia
International Seafood sensation, The Boiling Crab®, has announced its official launch into Australia with confirmed State Area Master franchise agreements secured for Queensland and Victoria
The Boiling Crab® is widely-known around the world for its unique dining experience offering a casual informal environment with freshly prepared food for the whole family.
As a leader in the seafood franchise industry, The Boiling Crab® is in a prime position to expand into Australia and provide a totally new experience to the hospitality industry – promising to shake up the Australian dining culture. Australia’s developing foodie culture, combined with increasing consumer health consciousness and a focus on quality, is expected to provide further growth opportunities for the $20.0 billion industry.
The new partnership will see Little Dragon Group own and operate The Boiling Crab® business under a franchise agreement and proven business model in key areas of Queensland and Victoria. The Group is set to open 5 locations in popular areas of Brisbane and Melbourne.
Little Dragon Group is a top tier Asian catering company based in Melbourne Australia, with an average annual turnover of around 10 million Australian dollars. The company was established 5 years ago to provide the Asian catering service focused on Traditional Sichuan hotpot and Korean BBQ.
Eddy Chen, Interstate General Manager and Financial Controller of Little Dragon Group is delighted to be a part of the Australian expansion, saying that:
“So far the cajun seafood concept is still quite new to the Australian market, and while there are few restaurants that claim to offer Cajun seafood, there’s no comparing to The Boiling Crab®! There are very few restaurants that focus on boiling seafood with different seasonings, however the industry still has a huge potential to expand and we are excited to bring the flavours and tastes of The Boiling Crab® down under.”
The announcement follows a strategic international franchise marketing launch between Edwards Global Services (EGS) and DC Strategy (DCS Franchise Group). Together, the international franchising consulting firms created and developed a digital marketing campaign to find the right franchise partners to grow The Boiling Crab® in Australia.
James Young, Head of Franchise Sales and Development at DC Strategy explains that the growth strategy for the brand will bring an exciting new era of eating-out, saying that, “The initial plan is to open The Boiling Crab® venues in popular and developing areas of Melbourne such as Box Hill and Glen Waverley. The group will also set up a flagship venue in the heart of Melbourne which will be a perfect addition to the city’s trendy eating scene.”
The Boiling Crab® restaurants are casual full-dining venues modelled after traditional seafood boils from Louisiana and Southern Texas, where eating shellfish is a social event. With over 20 locations in the US and a brand new venue in Shanghai, The Boiling Crab® has captured the spirit of the convivial seafood boil around the world. The menu showcases varieties of crab, crawfish, lobster, and shrimp, with fresh seafood being prepared in giant pots of seasoned broth, made to order and served in bags to preserve flavour.