BOOST JUICE’S ‘SIP OF THE DAY’ TVC
Boost Juice, Australia’s most loved juice and smoothie bar, takes a novel approach to advertising during COVID-19 with a playful new TVC “Boost Sip of the Day” featuring people wearing crazy personal ‘protection’ gear.
Launching on Channel 9, commencing Sunday 31st of March, and also featuring on YouTube, the ad encourages people to download the Boost Juice App to avoid queues. Inspired by some of the extreme COVID-19 outfits that have been shared on social media from around the world, the ad promotes contactless ordering and payment solution through the Boost App as the better way to go.
As restrictions have lifted and customers have returned to shopping centres, there’s a new challenge with long queues for nearly every shop. Customers don’t need to join a queue to order their favourite Boost. All they need to do is download the Boost App ahead and skip the queue. Plus, downloading the App gives customers access to Boost’s VIBE rewards program which features, amoung other benefits, a free Boost on your birthday.
“We’ve seen all the “we’re in it together” ads from brands around the world, but Boost is all about making people feel just that little bit better. There’s nothing better than a bit of humour to give you a Boost. It’s part of our fighting Aussie spirit to share a laugh, even in the worst of times,” says Lucy Duvnjak, Boost National Marketing Manager.
Christian McGilloway, Boost Juice CTIO, says “With the COVID-19 crisis, we’ve seen new audiences rapidly adopt digital solutions to meet their desire to live ‘normal lives’. It just goes to show how digital technology can meet the emotional needs of humans. That’s when digital is performing at it’s best.”
Watch the ad here: Boost Sip of the Day