Business Franchise Australia

Boost Juice and Vegemite Join Forces To Launch a New Australia Favourite

Boost Juice and Vegemite Join Forces To Launch a New Australia Favourite!

Australia’s favourite juice and smoothie bar, Boost Juice, has joined forces with Vegemite to launch its all new and soon to be Australian favourite, the Vegemite Boost. 

It’s no secret Australians love things that work well together: Kath and Kim, footy and pies, budgie smugglers in Bondi. Now, with two of Australia’s most iconic brands uniting, Aussies have another reason to celebrate. Boost and Vegemite are delivering a drink all Aussies may not have known they wanted, but undoubtedly deserve!

The Vegemite Boost, a delicious smoothie that combines chocolate, vanilla yoghurt, banana, and a hint of Vegemite, will be sure to delight Vegemite aficionados and those looking for a delicious drink to enjoy this winter. 

Claire Lauber, Managing Director of Boost Juice, is excited to bring the unique and never before seen smooth flavour to the Australia public.

“Vegemite really is a quintessential Australian favourite that many of our customers grew up with. When we first thought of the idea for a Vegemite flavoured smoothie, we knew it was pretty out there. However, Vegemite, when combined with the chocolate, banana and dates really is delicous”

“The flavour profile is actually very similar to salted caramel – with an awesome Aussie twist, of course.”

The Vegemite boost will be available as part of Boost’s new Aussie Milk Bar range.