BOOST JUICE LAUNCHES CAMPAIGN TO SEND CUSTOMERS ON THE TRIP OF A LIFETIME, WITH A WACKY TWIST!

BOOST JUICE LAUNCHES CAMPAIGN TO SEND CUSTOMERS ON THE TRIP OF A LIFETIME, WITH A WACKY TWIST!

If you’ve ever wondered what life is like at the depths of Dracula’s Castle in Romania, yearned to explain the mysteries surrounding Area 51 in the USA or to tick off the ultimate bucket list hotspot, the Toilet Museum in India, then you are in luck.

Boost Juice has today announced the launch of its latest consumer promotion, Vacay with Boost, a 4-week campaign celebrating all things wacky and wonderful! Customers will have the chance to win trips to the most brow-raising places on earth, unique experiences across Australia, and travel services even the most seasoned traveller will appreciate.
From Monday 24th September to Sunday 21st October, every customer who purchases a Boost Juice will win.
Prizes on offer include trips for two to Dracula’s Castle in Romania, Area 51 and Salvation Mountain in the USA, Love Land in Korea, the infamous Toilet Museum in India and the Robot Restaurant in Japan.

Customers can also win travel experiences across Australia, including trips for two to Mona in Tasmania, the Big Banana in Coffs Harbour, Nimbin in Byron Bay, the Ararat Insane Asylum and Crocodile Diving in Darwin. Other prizes on offer include an escape room experience, axe throwing, Ticketek, Catch.com.au and Airtasker vouchers and discounts available to be redeemed on any Boost Juice beverage.

Boost Juice Chief Marketing Officer, Joanne Bradley, says the Vacay with Boost promotion will resonate with customers looking for increasingly more unique and engaging experiences.

“We know our customers love to travel, but we also know they’re looking for something extraordinary. A run of the mill holiday just won’t cut it. What better way to engage with this customer than to send them to the wackiest and craziest places on earth!”

“Whether it’s a trip to Dracula’s Castle, Crocodile Diving in Darwin or an Airtasker Voucher (pet sitting when you’re away, anyone?), we know our customers are going to love these prizes and create memories they won’t forget anytime soon.”

Customers will receive a unique code with every Boost Juice smoothie purchased, which they can enter at www.boostvacay.com.au to redeem their prize.
Vacay with Boost represents an exciting new venture for the brand, and Chief Technical Innovation Officer Christian McGilloway believes this is one of the most interactive and unique campaigns launched to date.

“Boost Juice is known for always pushing the boundaries when it comes to innovation and interactivity with our customers, and we’re really excited to launch a campaign with mechanics they’ve never seen before.

“We are remaining authentic to the late 70’s and early 80’s retro feel throughout the whole omnichannel experience. The videos and graphics on the microsite are exported in traditional 4:3 ratio with static and an overuse of cheesy effects so they have this awesome retro feel.”

“To pay further homage to this era, we have added in an extra mechanic. Customers who wish to play again for another prize will enter their mobile number, and will instantly receive a phone call from ‘Burning Man Dave’ (our old school travel agency protagonist) where they can answer questions for a second chance at a prize.”

The Vacay with Boost campaign will run from Monday 24th September to Sunday 21st October 2018.

BOOST JUICE LAUNCHES CAMPAIGN TO SEND CUSTOMERS ON THE TRIP OF A LIFETIME, WITH A WACKY TWIST!