Australia’s most trusted tyre brand, Bridgestone, and its nation-wide network of Bridgestone retail stores has announced a three-year extension with long-term charity partner, the Leukaemia Foundation. The declaration coincides with the launch of a new way for motorists to show their support for the organisation.
Under the new partnership structure, participating Bridgestone Select and Bridgestone Service Centre locations will donate $2 for every Turanza Serenity Plus tyre sold. The funds raised through the tyres’ sales will go directly to the provision of transport services for people living with blood cancer, as well as research towards finding a cure and providing accommodation for those going through treatment.
Bridgestone Select and Bridgestone Service Centre franchisees’ Leukaemia Foundation contribution will also continue to be bolstered by Bridgestone’s corporate support of the organisation.
The Leukaemia Foundation is the only national charity dedicated to helping those with leukaemia, lymphoma, myeloma and related blood disorders survive and then live a better quality of life.
According to Leukaemia Foundation CEO, Bill Petch, Bridgestone’s ongoing commitment to the organisation will ensure the Leukaemia Foundation can continue to support those living with blood cancer.
“We are immensely grateful to Bridgestone for their longstanding support of Australian families living with blood cancer, through the Leukaemia Foundation,” said Mr Petch.
Bridgestone’s partnership with the Leukaemia Foundation is one of the mainstays of the company’s commitment to corporate social responsibility, spanning more than 33 years.
Over that time, Bridgestone and its franchise network have funded or contributed to many of the Leukaemia Foundation’s core initiatives.
“We’re delighted to extend our partnership with the Leukaemia Foundation and continue our support for the vital services the organisation provides to people living with blood cancer, as well as their families,” said Bridgestone Australia & New Zealand Managing Director, Stephen Roche.
To find out more about the work of the Leukaemia Foundation, visit www.leukaemia.org.au.