Bridgestone Select Hendra Claims Top Prize in Inaugural DRIVE Program


Bridgestone has named its top performing stores throughout Australia for 2020, with Queensland’s Bridgestone Select Hendra, owned by Caleb Sos, claiming the title of ‘National Franchise of the Year’ in the inaugural year of the DRIVE program.

The DRIVE program was launched in January 2020 as the recognition program of Bridgestone Select and Bridgestone Service Centres, seeing the network benchmarked against customer satisfaction and business performance – designed in line with the network’s values of customer centricity, delivering a leading customer experience and exceptional value for tyre and auto services. 

DRIVE is made up of four categories: Franchise of the Year for Bridgestone Select stores, Store of the Year for Bridgestone Service Centres, and Truck Store of the Year for the best performing store from Bridgestone’s commercial vehicle network, with regional and an overall national winner for each. A dedicated national New Store of the Year title was awarded amongst the 30 Bridgestone Select locations in their first three years of trading.

Winner of National Franchise of the Year, Caleb Sos, says the recognition reflects the team’s commitment to going above and beyond for customers.

“Going above and beyond with customer service is what sets us apart from our competitors, and the DRIVE award tells our customers that we’re here and you can rely on us to serve you well, and reminds our team know that all the work has been worthwhile,” he said. “We instil in our guys that our customers don’t want to spend more on their cars than they need, so they need to wow them with expert advice, transparency and share knowledge so that customers can make informed decisions, and be confident they are getting their value for money.”

According to Bridgestone Australia & New Zealand Managing Director Stephen Roche, 2020 was the ideal test of the DRIVE program’s criteria, and the Bridgestone Family Channel excelled in what was one of the most challenging environments on record.

“The DRIVE program was designed to identify and celebrate the exceptional stores in our network, evaluated by the judges that matter most to our stores and Bridgestone – the customers who trust us with their vehicles,” Mr Roche said.