Business Franchise Australia


Brisbane Heat Welcome Poolwerx as Official Partner for 2024

Poolwerx, Australasia’s largest pool and spa maintenance network, has joined the Heat as an Official Partner where the Poolwerx brand will be seen across major in-stadium LED signage and the Heat’s social media channels and website.


Poolwerx has a network of 180 retail stores and over 650 service vans across Australia, New Zealand and the USA and offers a one-stop-shop to clients including pool maintence, water testing and balancing, equipment, chemicals and commercial services.


Brisbane Heat CEO Terry Svenson welcomed Poolwerx as their newest partner.


“There are some great synergies between Poolwerx and the Brisbane Heat and we are proud to welcome the team on board. As a Queensland-born organisation performing on the national and international stage and with a focus on summer and families, we see a great correlation to the Brisbane Heat and our purpose of Bringing Families Together.


“The Big Bash League and families enjoying time in the pool are synonymous with summer in Queensland and Australia, and we are excited to work with Poolwerx to grow their brand and profile among our fanbase and followers for what promises to be a huge BBL season.”


Poolwerx CEO, Nic Brill shared that the brand was equally as excited to join forces with the BBL team ahead of a big year for both entities.


“We are looking forward to embarking on a new partnership with Brisbane Heat as we continue to weave ourselves into the fabric of the great Australian summer lifestyle.


“Brisbane Heat is a formidable force in the Australian sporting landscape and we are eager to align with a brand that shares our passion for creating family memories and daring to succeed. It’s a partnership fueled by the energy of summer, bringing families together in the heat of the season, both on and off the field.”


About Poolwerx

Poolwerx is the world’s largest global franchise pool service brand. Established by Executive Director and Founder John O’Brien in 1992 and led by Chief Executive Officer, Nic Brill, Poolwerx has grown to over 650 service vehicles and 180 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams with repeat clients and is secure in the growing home services sector and is a technology leader. Poolwerx is the Official Partner of the Brisbane Heat and also champions the importance of teaching lifesaving water skills through its annual community initiatives. For more information visit