Brumby’s Bakes Success in Regional WA


The mining industry isn’t the only success story to come out of Western Australia in 2013, with Brumby’s GO! announcing their WA stores are some of the top performers in the country, particularly those in regional towns.

The Brand System recently opened outlets in South Hedland, Margaret River and Exmouth and these stores have reported weekly sales well in excess of the national average.

Brumby’s GO! is a hybrid business model that combines the traditional Brumby’s bakery and freshly baked bread with café style freshly prepared ready to go snacks and meals, as well as hot savoury products, fresh coffee and cold drinks. Employing trade qualified bakers, all bread is baked fresh daily on site.

Brumby’s GO! Managing Director Steve Pagett said the wide menu offering and focus on freshly prepared meals was the key to the brands success across regional West Australia.

“Brumby’s GO! offers a wide menu filled with snacks and savouries, as well as freshly baked bread, giving locals more choice,” said Mr Pagett.

“It’s the convenient and cost effective meal solutions offered by Brumby’s GO! as well as staples like fresh bread and fresh bread rolls, that mean we are able to fill a gap in the market in towns where there were previously limited fresh bread or ready to go snacks available.”

Brumby’s GO! is hoping to continue this success across the state and is on the hunt for locations and franchisees across regional towns including Newman, Karratha, Kalgoorlie, Tom Price and Geraldton.

While Mr Pagett is confident stores in these locations will prove to be just as successful as their counterparts, he warns operating a small business in a regional town doesn’t come without its challenges.

“Just like with any small business there are challenges for potential franchisees in regional locations, mainly attracting qualified bakers to the area as well as retaining customer service staff,” he said.

“However, once these challenges have been overcome our franchisees are experiencing high profitability and a smoothly running business.”

Brumby’s GO! is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG).