Australian-born Cafe2U has reached a significant milestone, having just launched their 150th Australian franchise in Hallam, Melbourne. Cafe2U Hallam owner Peter Pettinella, whose franchise services the suburbs of Hallam, Doveton, Endeavour Hills, Lysterfield South, Narre Warren North, Narre Warren, Berwick and Beaconsfield has unexpectedly become central to the huge milestone for the world’s biggest mobile coffee franchise. Peter didn’t expect his new business venture to mark a major highlight in the history of the Cafe2U franchise.
“I didn’t realise I had purchased the 150th franchise in Australia until the Cafe2U training commenced. It is a fantastic achievement for the company and I am thrilled to have come on board at such an important time in their history.” he said.
Cafe2U is now the largest mobile coffee franchise in the world, with over 230 franchises in operation and far outsizes any of its Australian competitors. Cafe2U has franchises throughout the USA, South Africa, New Zealand and the UK including Scotland, Northern England, Southern England, the Channel Islands and Northern Ireland.
The franchise continues to experience phenomenal growth in Australia at around 25 – 30 % every year.
Cafe2U MD Derek Black credited two reasons for the perpetual overall franchise growth.
“Firstly there was the implementation of an ongoing programme of business analysis with existing franchisees and secondly there is the launch of the ‘Acceleration Package’, which ensures new franchisees start their business with a higher base line of sales. This is a unique training and development programme which also includes a revenue guarantee for the first two weeks of trading,” he said.
Black said Peter symbolised what was great about the local status that is fundamental to Cafe2U, by being a proud, local resident owning his own business and servicing his local community. “This is a triumphant time within the company, launching our 150 Australian franchise. With more franchises set to launch in December and early 2014, this indicates that we are still experiencing incredible confidence in the Cafe2U brand.“