Canberra Retail Institution Announces Franchising Plans
After 38 years of helping customers bring authentic Italian flair to their homes, Cirillo Lighting and Ceramics has announced plans to franchise.
The business is suitable for people with a desire to own a business and with an appreciation for quality and innovative design solutions. Building industry experience is not required. The cost of a franchise starts from $450,000, with options to scale up or down initially, and territories are available in NSW, Queensland and Victoria.
Unlike its competitors Cirillo Lighting and Ceramics is a one-stop shop for people wanting to build or renovate their home.
“Our model combines tiles, lighting, bathroom ware, kitchen appliances, tap ware, door furniture and interior design services for a range of budgets,” says Managing Director, Joe Cirillo. “It is this diversified and exclusive product offering that provides franchisees with a business model capable of maximising their return on investment and building capital for themselves and their families.”
“Franchising is the next organic step for us,” Joe continues. “The Canberra business is a gem, but with the city’s population under 400,000, further expansion in the ACT is difficult. Additionally, there is a clear gap in the market in other states, as no one is offering a boutique one-stop shop solution. Franchising the business means homeowners in other states can benefit from our model.
“Franchising allows us to partner with genuine business people who share our drive and passion, and who want to establish an outlet in a location that is convenient for them.”
Joe says that, unlike Cirillo’s competition, franchisees are not limited to retail only.
“Our model encourages franchisees to access the B2B market by working with developers, builders, architects and interior designers,” he says.
Cirillo Lighting and Ceramics has been a family business for three generations, and reflecting and protecting the brand has been central to creating the franchise package.
“We have spent the last two and a half years perfecting our model,” says Joe. “Initially we put ourselves in the position of prospective franchisees and we have created a financially sound offering with an attractive payback return period. And because the branding of the business is our priceless family name, we will always do everything we can to support the efforts of our franchisees.”