Castle Hill team takes out national retail accolades


Castle Hill Beaumont Tiles has been recognised as the national retailers’ best performing store taking out the National Award Best Sales Performance, 2016.

The store is owned by husband and wife team Pieter and Kerene Myburgh, and their son Jaco, who bought the franchise two years ago.

Kerene Myburgh said the win, announced at Beaumont Tiles annual national conference and awards in Adelaide last week, reflected the family’s service philosophy to help customers create their dream space.

“Our main goal is for our customers to be comfortable and happy with their choices so while we give our customers advice we mostly listen, listen, listen,” she said.

“Renovating can be an expensive exercise so we take the time to show the various products and styles that will complement their space.

“Once customers have made a selection we encourage them to take some tiles home as the light in our showroom is different than what’s in their home. That’s a real winner. If someone comes in by themselves we encourage them to get a second opinion on their choices.”

Kerene said many customers come back to the store to have coffee, a chat, and to show their finished rooms. New customers can also see the many ‘before and after’ shots from these local renovations to guide their own choices. 

Beaumont Tiles Managing Director Bob Beaumont said his company was committed to being the best in the market by always aiming to offer Australia’s best levels of customer service.

“Our customer philosophy runs across the people we employ, the technologies we deploy, the products we offer and the value we place on our customers,” he said.

“Castle Hill regularly outperforms all other stores and receives great feedback from people. It’s this dedication to customers and our brand that really sets them apart.”