Business Franchise Australia


Celebrate Liverpool FC’s upcoming summer tour

Promotional Competition celebrates Liverpool FC’s upcoming summer tour and Baskin-Robbins’ delicious range of ice-cream flavours

Baskin-Robbins, the world’s largest chain of ice-cream specialty shops, has announced the kick-off of a promotional competition in partnership with Liverpool FC (LFC), one of the world’s most historic and famous football clubs. The competition will give fans in Australia the chance to score tickets to LFC’s upcoming match in Brisbane and also celebrate Baskin-Robbins’ wide range of delicious ice-cream flavours and frozen treats.

From 1 June through July 5th, Baskin-Robbins guests in Australia can earn an entry into the competition when they spend $15 or more on their transaction at a participating Baskin-Robbins store. For qualifying transactions, guests can go to, enter their receipt’s unique check number and answer the question, “Which one of Baskin-Robbins’ 31 flavours best sums up your love of football and why?” Fifteen winners will be selected based on the creativity of their entry to receive two tickets to the LFC match in Brisbane on Friday, July 17th. Travel and accommodation will be provided to winners who reside more than two hours from Brisbane. For full terms and conditions, please visit

“As the official ice-cream partner for LFC, we’re excited to offer our fans in Australia the chance to win tickets to see their favourite football team play in Brisbane,” said David Jordan, Baskin-Robbins Australia, General Manager. “We’re looking forward to reading our guest’s creative responses and selecting fifteen winners whose passion for ice-cream and football come through the most.”

In 2013, Dunkin’ Brands Group, Inc. (Nasdaq: DNKN), the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with LFC to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts is the official coffee, tea and bakery partner for LFC, and Baskin-Robbins is the official ice-cream partner. The partnership is helping both Dunkin’ Brands and LFC further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours.

To learn more about Baskin-Robbins or to find your local shop, visit,