Business Franchise Australia


Celebrating 30 years of Forty Winks

This month marks a special occasion for an Australian success story in the bedroom retailing and franchise space – Forty Winks are celebrating 30 years of bringing Australian’s a better night’s rest.

From its humble beginnings of just a handful of stores in 1984, Forty Winks has grown into a household bedroom retailer, with more than 90 successful stores across Australia.

Forty Winks’ retail success is driven by aggressive advertising and marketing campaigns, which saturate local and national television, radio, print and online media.

Having enjoyed steady growth for the past 30 years, with solid year on year increases, Forty Winks predicts continued sustained growth as a result of its successful franchisee model.

One of the founding members, Rod Andrews, reminisces about the time when a group of experienced bedding retailers took a leap of faith and ventured away from the rival franchise company to start their own group.

“It was a big risk that turned out to be well worth it,” explains Rod. “The group were confident in the formula we had developed, and we were prepared to back it with our own family finances and reputations. Through hard work and dedication, we are now grateful to be a part of Australia’s leading bedding retailer.”

The ongoing success of Forty Winks can be attributed to this group of loyal and committed franchisees that have continued to grow the business to the success it is today. “The franchisees are the lifeblood of the brand and participate in the decision-making processes driven by marketing and product committees,” says Rod.

Forty Winks’ winning franchisee model sees a large percentage of franchisee fees being injected back into the business to bolster marketing and media spend with the aim of continuing steady growth into the future.

The Forty Winks franchisees have a wealth of support at their fingertips through experience and knowledge of the National Support Centre teams. CEO James Hayward says, The Board of Directors recognise that the success of the company very much depends on the success of its franchisees.

“Forty Winks provides a host of support services, including ongoing product research and development, high level training, reporting systems, marketing and leadership.”