From The Cheesecake Shop to The Big Apple


The Cheesecake Shop has capped off a successful year of national promotions by giving away a family trip for four to New York City valued over $20,000.

Ferdinand Anciano purchased a product from The Cheesecake Shop Seaford, Victoria and entered online at on December 14th, 2012. Drawn as the major winner on January 2nd, 2013, Ferdinand was delighted to hear that he had the winning entry and is off to New York City on January 25th.

“We’re so excited to have won this amazing prize thanks to The Cheesecake Shop. We’ll be back”, Ferdinand commented.

National Marketing Manager, Peter Dable, was delighted with the results of the promotion:

“We believed it was important to get buy in from our franchise network so we let them decide what the major prize was. The $20,000 trip to New York City was unanimously voted in. We received over 9,000 entries via our microsite and record traffic to December 2012 was our 7th consecutive month of positive adjusted customer and sales growth, and we look forward to many more.”

Paul and Noleen West from The Cheesecake Shop Seaford could not believe that one of their customers won the trip:

“It was so exciting to see one of our customers take out the prize. We wish we could go with Ferdinand and his family. Seaford is our second store and we haven’t looked back since purchasing it last year”.

2013 is set to be a strong promotional year for The Cheesecake Shop with a number of promotions in the mix.