Business Franchise Australia


The Cheesecake Shop is Giving away one of four $5000 Man Caves this Father’s Day!

The Cheesecake Shop is Giving away one of four $5000 Man Caves this Father’s Day!

The Cheesecake Shop is set to give away four $5,000 cash prizes as part of their Father’s Day promotion to drive purchase and customer engagement.

The Cheesecake Shop has launched its Father’s Day promotion in-store and online with an emphasis on a simple entry mechanic. The campaign builds upon key learnings from previous campaigns that have generated strong traffic to the retailer’s website

General Manager of Marketing and Operations Peter Dable comments, “Keeping promotions simple has been the key to our recent success. Words like win, free, free entry and cash figures have always played a role in promotional success. It has never been our intention to reinvent the wheel; rather, we want the wheel to be bigger, better, faster and more memorable”.
The competition will be promoted through digital, social media and in-store advertising.

Crucial to driving consumer engagement with the campaign is the design of the entry mechanics.

“There is no minimum spend. You are not forced to buy a particular product, nor do you have to get people voting. You can buy a packet of candles for $2.50 or a wedding cake for $250. We simply want to give people the opportunity to win,” says Peter.
Keeping the promotion simple has also been a hit with The Cheesecake Shop’s franchisees.

“It opens up a lot more doors. They [customers] can buy what they want to buy instead of being forced into buying something that is not suitable for their needs and this translates into increase customer numbers and sales,” says Joe Panuccio, franchisee from The Cheesecake Shop Prospect, SA.

The promotion runs until the 2nd of September and winners will be announced the following week on the brand’s facebook pages.