The Cheesecake Shop Partners with Red Cross

Making the world a better place one cake at a time

The Cheesecake Shop has joined forces with Red Cross as a National Community Partner and major sponsor of the Big Cake Bake for 2013 and 2014. Committed to supporting local communities, The Cheesecake Shop will be helping to raise funds that will assist Red Cross in aiding the most vulnerable within communities across Australia and Asia Pacific.

Warwick Konopacki, Managing Director of The Cheesecake Shop is eager to get involved in Big Cake Bake this August. “On behalf of our 180 franchisees, we’re thrilled to partner with Red Cross for the Big Cake Bake over the next two years. Our franchisees are passionate business owners and can’t wait to promote Big Cake Bake in their local communities. There is no better cause to support than Red Cross,” he said.

In its first charitable partnership, The Cheesecake Shop will work alongside Red Cross in promoting Big Cake Bake, a national fundraising campaign that encourages Australian’s to bake the world a better place.

David Armstrong, Head of Fundraising at Australian Red Cross commented, “We’re thrilled to have The Cheesecake Shop on board as a major supporter of Big Cake Bake. With 180 bakeries around Australia, our supporters will know that there’s a local Cheesecake Shop there to help make their event a success. Most of all, it’s all for a good cause – helping Red Cross help those in need”. 

The Cheesecake Shop will also be supporting Big Cake Bake in store with flyers, posters and other marketing material, and by encouraging franchisees to get their local communities involved.