The Cheesecake Shop Unveils New Store Concept
The Cheesecake Shop opens brand new 15sqm compact kiosk bakery with plans to open 30 more stores within the next 36-48 months.
The highly anticipated brand new concept store opened at Marketplace Leichhardt recently to excited local residents who were immediately impressed by the kiosk design and fit out and were wowed by the new Temptations range.
The shop is a mere 15 square metres, which is a fraction of the size (and the rent) if the store were its typical 90 square metre format.
“A smaller store footprint means less rent, a reduction in fitout cost and less to spend on ongoing maintenance. This new format will hopefully attract a new wave of franchisees who are chasing the dream of owning their own business” says General Manager of Franchise Development, Nick Avgerinos.
“A dark monochromatic palette was selected to enable the cakes to stand out as much as possible, ensuring the products are the hero of the display and allowing for a backdrop to be created to the theatre of artisanal cake decorating. In conclusion the new design seeks to be applicable to any situation and with the vision of expanding successfully into new areas and demographics,” comments Designer Edward De Simone, of De Simone Design.
The Cheesecake Shop has strategically developed new product offerings to appeal to the smaller family sizes and different tastes and preferences of inner city inhabitants where the new kiosks will be located. Mini Cakes have been introduced in a variety of the brand’s most popular tortes and a glamorous new Temptations range, including treat size cheesecake desserts and a selection of delectable tarts which will have no trouble in taking their place at many a sophisticated dinner party and social event.
The Kiosk at Leichhardt will be led by dynamic Pastry Chef Paul Leiron who is excited to be a part of bringing a new product experience to life for customers with the launch of the Temptations range.